A Kiwi meets an Aussie on a plane. Ordinary enough. Until the Aussie is Isla Fisher, and the Kiwi is a young girl with no idea who she’s sitting next to.

That simple setup carried the campaign: a light, character-led way to show the kind of care only Air New Zealand delivers.

The 60” cinema spot in Australia played it with a wink, leaning into Isla’s single status and a subtle trans-Tasman twist. Shorter cuts focused on the onboard experience, while OOH brought the airline’s personality into the real world.

B&T Integrated campaign of the Year 2025 - finalist.