Samsung / We Are Social
Closer, with Sabrina Carpenter

A fan made doco shot #withGalaxy.

Fans have always gone to extremes to get closer to the artists they love. With Samsung Galaxy S23 Ultra, that distance closed. Its zoom capability brought fans closer to the moment, without needing a front-row ticket.

In partnership with We Are Social, we created a Sabrina Carpenter tour doco told through the eyes of fans, shot entirely on the device. The project built to a global finale, bringing together fan-shot footage and questions from around the world — all captured through the same lens.

Concert stage with a performer under purple lighting. The text reads "Do you ever have moments of doubt" with "Kara, Florida, USA" at the bottom.
Text reading "Where do you love playing most? Aahna, Chennai, India" with decorative hearts and lighting effects.
Glittery text asking "What are your favorite parts of touring?" with a person holding a microphone, labeled Selina, Singapore.

We Are Social, MONTOYA
We Are Social, Anomaly Films
Bob Mackintosh
Alfredo Flores

Creative
Production
Director
Stills