Air New Zealand
The Mondayest of all Mondays
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Music fans will always want to get closer to their favourite artists.
It’s why the most devoted might camp outside hotels for days on end, while others will fork out for extortionately expensive meet and greet packages limited to a select few with cash to burn.
The smartest ones, however, will buy a phone that makes them look like they were up close, even if they’re stuck in the nosebleeds.
Having access to a pocket sized telephoto lens that lets you zoom in on a performer’s upper lip sweat has become the ultimate flex in the age of short form videos. The algorithm really loves a crash zoom.
We were engaged by social creative agency We Are Social to direct and produce a fan-made tour documentary shot exclusively on the Galaxy S23 Ultra.
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We showcased that Galaxy devices are the only ones powerful enough to bring you face to face with your favourite artist, regardless of where you’re sitting, owing to their high-resolution Super Zoom capabilities.
We hit the road with Carpenter on a leg of her North American tour, putting the responsibility of capturing the doco footage squarely in the hands of her biggest fans (with a little extra backup from a more experienced crew, naturally).
It all culminated in a hometown gig in Philly on her birthday. Once there, we also shot an interview with the artist using questions solicited from fans all over the world.
By the people, for the people.
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Production
Director
Stills