Virgin Active
Make Inner Gains Your Goal
The best change goes unseen.
Every January, gyms turn into a “new year, new me” circus — everyone chasing gains like they’re on sale. But let’s be real, not all gains come with six-pack abs.
That’s why Virgin Active flipped the script in 2024 with #InnerGains — all the mental flex: better focus, more resilience, and figuring out who you actually are (spoiler: it’s not just a sweaty mess).
Running in Australia, Singapore, and Thailand, this campaign got people talking — and thinking — about goals that don’t require gym selfies.
Because some gains don’t need a mirror… they’re all about what you feel inside.
Collider
Dylan Duclos
Damon Cameron
Production
Director
Stills