Virgin Active
Make Inner Gains Your Goal
The best change goes unseen.
Every January, gyms turn into a “new year, new me” circus — everyone chasing gains like they’re on sale. But not all gains come with six-pack abs.
That’s why Virgin Active flipped the script in 2024 with #InnerGains: better focus, more resilience, and figuring out who you actually are.
Running in Australia, Singapore, and Thailand, this campaign got people talking (and thinking) about goals that don’t require gym selfies.
Collider
Dylan Duclos
Damon Cameron
Production
Director
Stills