Les Mills
Here for the High

Rising higher with Les Mills.

For 50+ years, Les Mills has been making healthier humans—no big deal, just an institution.

But let’s be real: sometimes it feels a bit elite, even intimidating, especially if you’re just starting your wellness journey.

Step inside a Les Mills club though, and it’s clear—everyone’s welcome, no matter your level, and having a blast.

We teamed up with FPV drone pilot Paul Short to capture that buzz, syncing drone moves with epic classes around Auckland.

The result? Feed-first content and striking OOH that shows the Les Mills community—and those unbeatable fitness highs.

Outdoor advertisement for Les Mills featuring two people exercising, with the text 'HERE FOR THE HIGH.'
Billboard for Les Mills fitness with diverse people and text 'Here for the High'.
Large billboard on building with a fitness ad featuring a woman exercising and the text "Les Mills Here for the High."
Bus stop advertisement for Les Mills with cyclists, featuring slogan 'Here for the High,' on a city street.
Woman in a light gray cropped athletic top and red leggings performing a stretching exercise indoors.
Group workout session with people exercising with resistance bands and weights, wearing athletic gear in a bright fitness studio.
People in athletic wear engaging in a lively workout, one squatting and laughing, while others are in motion, against a gym-like backdrop.
Two people exercising on yoga mats in a bright room, wearing athletic clothing and performing a core workout with legs raised.
Woman exercising with weights indoors
Group of four young adults in athletic wear smiling and interacting indoors.

Montoya / Day Month Year
Bob Mackintosh
Holly Sarah Burgess

Production
Director
Stills