Les Mills
Here for the high

Rising higher with Les Mills.

For over 50 years, Les Mills has built its name on creating healthier humans. From the outside, that legacy can feel elite. Even a little intimidating. Step inside, and it’s something else entirely. Open. Energising. Built for everyone.

Our role was to help close that gap, working alongside the Les Mills team to generate ideas and assets that could be picked up and evolved by internal creative teams, from design through to edit. Deployed as and when needed. Easily, effortlessly, over a number of campaigns.

Together with FPV pilot Paul Short, we developed a new way to showcase the club experience: aerial choreography and footage designed to capture the high of being inside it. The result showed the Les Mills community as it really is. And the feeling that keeps people coming back.

Outdoor advertisement for Les Mills featuring two people exercising, with the text 'HERE FOR THE HIGH.'
Billboard for Les Mills fitness with diverse people and text 'Here for the High'.
Woman in a light gray cropped athletic top and red leggings performing a stretching exercise indoors.
Group workout session with people exercising with resistance bands and weights, wearing athletic gear in a bright fitness studio.
People in athletic wear engaging in a lively workout, one squatting and laughing, while others are in motion, against a gym-like backdrop.
Two people exercising on yoga mats in a bright room, wearing athletic clothing and performing a core workout with legs raised.
Woman exercising with weights indoors
Group of four young adults in athletic wear smiling and interacting indoors.

Production
Director
Stills

MONTOYA / DDMMYY
Bob Mackintosh
Holly Sarah Burgess