Hearing your name over the PA usually means trouble. Unless you’re the All Blacks on your first World Cup year flight, then it’s a full-on fan ambush.

No last-minute calls. Just cheers, shout-outs, and some sneaky cameras catching every reaction. Air New Zealand, their official airline for 20+ years, gave them a send-off like no other.

Thanks to flight attendants and some clever planning, the surprise went viral, becoming the brand’s biggest social hit of 2023. The All Blacks had a killer year too. Coincidence? We think not.