Air New Zealand
Boarding Calls

Not your everyday departure.

Hearing your name over the PA usually means trouble.

Unless you’re the All Blacks on your first World Cup year flight — then it’s a full-on fan ambush.

No last-minute calls — just cheers, shout-outs, and some sneaky cameras catching every epic reaction.

Air New Zealand, their official airline for 20+ years, gave them a send-off like no other.

Thanks to flight attendants and some clever planning, the surprise went viral, becoming the brand’s biggest social hit of 2023.

And hey, the All Blacks had a killer year too — coincidence? We think not.

Reel Factory
Johnny Barker

Production
Director